Valerie Tyson

Valerie Tyson is a seasoned marketing and strategy leader with extensive experience in community development and digital performance across various sectors. Currently serving as Director of Marketing + Community Development at Wasserman, Valerie drives global marketing strategy for The Collective, focusing on women's empowerment in sports and expanding community engagement. Prior experience includes co-founding Unrivaled Group and overseeing branding and strategic initiatives as CEO, as well as senior roles at IMG, BRANDTHINK, Tocquigny, Charlotte Bobcats, The Austin American Statesman, Los Angeles Avengers, and CBS Radio. Valerie holds Bachelor’s degrees in Journalism and Political Science from The University of Kansas and Arizona State University.