Watauga Group
Rich Melin has extensive experience in the media industry, holding various high-level positions such as Media Director and Vice President throughout their career. Rich has worked at prominent advertising agencies such as Watauga Group, Phase 3 Marketing and Communications, bohan Advertising, Cramer-Krasselt, and Yesawich, Pepperdine & Brown. Rich specializes in media strategy, planning, and buying services, with a focus on the Outdoor & Recreation industry. Rich excels at orchestrating traditional and digital media channels for optimized omnichannel solutions to drive advertising performance and increase sales.
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Watauga Group
Founded in 2004, Watauga Group is an independent, omnichannel media agency focused on becoming the Outdoor & Recreation industry’s preeminent provider of media strategy, planning, and buying services. Grounded in our deep understanding of outdoor & recreation enthusiasts and their unique media behaviors, Watauga’s integrated media solutions drive increased sales and lifts overall advertising performance across today’s highly fragmented media landscape. Watauga maximizes results for outdoor & recreation brands by uniquely orchestrating the complex worlds of both traditional and digital media into singular, omnichannel solutions encompassing Linear TV & OTT, Radio & Streaming Audio, Out-of-Home, Paid Search, Digital Display, Paid Social, Sponsorships and more. Each Watauga media solution is framed by intelligent insights into the media usage and motivations of outdoor & recreation enthusiasts using research and data tools including MRI, Nielsen, Comscore, Kantar, Scarborough, and SQAD. Drawing on 20+ years of experience, Watauga’s media specialists leverage long-standing relationships with national and local stations, publishers, and other media owners to negotiate the outdoor & recreation industry’s most competitive rates and value-add opportunities. A Google Ads Certified Partner, Watauga’s digital media specialists deliver industry best practices with certifications in Facebook Blueprint, Amazon Ads, The Trade Desk, DV360, Search Ads 360, Campaign Manager 360, and Google Analytics. Certified by the WBENC, Watauga is one of the largest women owned media agencies in North America with offices in Orlando, Atlanta, and Birmingham. Our outdoor & recreation client experience includes Smith & Wesson, Dollywood, Campers Inn RV, American Outdoor Brands, Harrah’s Entertainment, Florida Fish & Wildlife Conservation, and Visit Lake Tahoe. Watauga has also worked with major consumer brand advertisers including GM, The Home Depot, AT&T, Comcast, and Capital One.