Ajeet Chauhan

Ajeet Chauhan has over two decades of experience in the luxury retail sector, currently serving as the Head of Programmes at Watches of Switzerland Group PLC since August 1999. Previously held the position of Project Co-ordination Manager at Aurum Holdings from 2011 to October 2024, where responsibilities included supporting projects across multiple teams in the Commercial Division. Ajeet played a key role as Regional Manager in launching Goldsmiths' new boutique brand, notably contributing to the flagship store opening in Stratford Westfield before the 2012 Olympics. Earlier in the career, Ajeet served as Customer Experience Manager for Aurum Holdings, managing the Customer Experience Team and utilizing extensive retail experience to enhance customer service. Ajeet attended Challney High School for Boys from 1986 to 1990.