Sarah Potter

Sarah Potter is an accomplished marketing professional with extensive experience in the luxury sector, currently serving as the Marketing Manager for Watches of Switzerland Group PLC since July 2018. In this role, Sarah oversees all watch-related marketing efforts, managing a team to ensure high standards across traditional and digital platforms. Previous positions include Senior Content Executive for Calibre, where Sarah contributed to the growth of a multimedia platform, and Content Executive within the Watches of Switzerland Group focused on luxury jewellery. Additionally, Sarah has held various editorial roles, including Managing Editor at Evolve Magazine, and has extensive experience in PR and content marketing across several publications and agencies. Sarah holds a degree in Fashion Marketing and Promotion from the London College of Fashion.