Bradley B.

Creative Director, Print & Digital at Water Works, Inc.

Bradley B. has a comprehensive work experience in the creative industry. Bradley started their career as an Art Director at Tracy Paul & Company where they led the Creative Services Department and worked on concept development, brand consulting, print collateral, and brand identity development.

Bradley then moved on to Gilt.com where they held the roles of Senior Art Director and later Creative Director. In these positions, they oversaw creative for various businesses, developed style strategies, and led large-scale marketing campaigns and strategic brand partnerships.

After Gilt.com, Bradley joined Nordstrom as a Creative Director/Strategist, where they led in-house creative teams and provided creative direction for brand marketing initiatives. Bradley also collaborated with multi-channel strategic teams, merchandising, and tech partners to align in-store and online brand experiences.

Currently, Bradley is the Creative Director, Print & Digital at Waterworks. In this role, they are responsible for all brand creative, including print collateral, catalogs, web, video, digital, and advertising. Bradley has also established and evolved creative guidelines to control brand identity and collaborated with technology and product development teams to shape visual design language.

Overall, Bradley B. has extensive experience in creative direction, brand marketing, and strategic partnerships, with a focus on maintaining brand integrity and delivering high-quality work.

Bradley B. has a Bachelor of Arts (BA) degree in Fine Art & Design from the Maryland Institute College of Art. Additionally, they hold an Associate of Arts and Sciences (AAS) degree in Fine/Studio Arts, General from the Southeast Center of Photographic Technology. However, no specific start or end years for their education are provided.

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