Fiona Lai

Fiona Lai is an accomplished retail experience and visual merchandising professional with extensive global experience across various high-end brands. Currently serving as Manager of Retail Experience & Visual Merchandising at Fiskars Group and Waterford since March 2022, Fiona has also held similar managerial roles at Wedgwood. Previous experience includes a leadership position at Urban Outfitters, and significant roles at Gucci, Juicy Couture, Puyi Optical, Indigo Living, Christian Dior Couture, and BLUEBELL. Fiona has a proven track record in visual merchandising strategy, project management, and collaboration across departments to enhance sales performance and brand standards in multiple markets, including Greater China and APAC.