Waterloo Records
Cristian Apodaca is a seasoned professional with extensive experience in marketing, event management, and social media. Currently serving as a Mail Order & Sales Associate at Waterloo Records since August 2019, Cristian previously worked as a Social Media Manager and Talent Buyer at Beerland, Texas, where responsibilities included managing marketing for events and collaborating with the booking team. Experience also includes roles such as Delivery Driver at Cowgirls & Flowers, Booking Director/Music Director/Music Show Host at KVRX-FM, and Marketing Representative at 9 Banded Whiskey. Cristian holds a Bachelor’s Degree in Marketing from The University of Texas at Austin and Universidad Pontificia Comillas, with additional early career experience at 'stache media and Apodaca Holdings Group.
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Waterloo Records
We are an independent record store located in the heart of downtown Austin. Established in 1982, Waterloo Records is one of the largest independent record stores in the world. We host over 150 in-store performances each year. We also host 4 days of SXSW Day Parties, performing artist signings at the Austin City Limits Festival and Fun Fun Fun Fest.