Paula Giancola

Paula Giancola has a diverse work experience spanning over several years. Paula'smost recent role is as the Vice President - Brand Marketing at Waterloo Sparkling Water, which they started in December 2020. Prior to that, they worked at Panera Bread, CPG Business Unit, where they held the position of Marketing Lead and Category Lead from July 2014 to December 2020. At Panera Bread, they led marketing strategy, planning, budgeting, and program execution across various CPG categories, as well as managed the relationship with an exclusive partner in the CPG Dressing business.

Before joining Panera Bread, Paula worked as an Independent Marketing Consultant for entrepreneurial and technology-oriented companies from 2003 to July 2014. Prior to that, they served as the Vice President of Marketing at Ucentric Systems from 2000 to 2003, where they were responsible for marketing activities. Paula also held roles at MediaOne Group, Continental Cablevision, HP (Medical Products Group), and Arthur D. Little, where they gained experience in sales, marketing, new product development, and business development.

Overall, Paula Giancola has a strong background in marketing and has held various leadership positions, showcasing their expertise in brand marketing, category management, and strategic planning.

Paula Giancola completed their Bachelor of Science degree at Cornell University from 1982 to 1986. Paula then pursued further education at the MIT Sloan School of Management, where they obtained their Master of Business Administration degree from 1990 to 1992.