Zen Kramer

Zen Kramer is an accomplished marketing and packaging professional with extensive experience in brand management and innovation within the beverage industry. Currently serving as Senior Brand Manager at Waterloo Sparkling Water since October 2021, Zen previously held key positions at The Coca-Cola Company, including Brand Manager for Global Ventures - Costa Coffee and Associate Brand Manager for DASANI, where significant initiatives such as the Billion Bottle Goal were implemented. Zen's career began with various roles in packaging engineering and brand marketing analysis, contributing to major product launches and sustainability efforts across industry-leading companies like PepsiCo and Coca-Cola Consolidated. Zen holds a Bachelor's Degree in Packaging Science from Clemson University and has completed further education at prestigious institutions like Northwestern University's Kellogg School of Management and Harvard Business School Online, focusing on disruptive innovation strategy.