Robyn Hatfield

Robyn Hatfield has extensive experience in marketing operations and automation. Robyn currently holds the position of Director of Marketing Operations at Watermark. Prior to this, they worked as a Digital Marketing Instructor at UT Austin Boot Camps, teaching various digital marketing topics. At Hileman Group, they served as a Senior Strategist, providing direction for CRM and Marketing Automation tools and executing marketing operations and automation campaigns for healthcare and B2B clients.

Before their tenure at Hileman Group, Robyn worked at Accruent as a Lifecycle Marketer, where they received the Marketer of the Year award in 2020. Robyn excelled in creating customer journeys, building marketing campaigns, and automating the sales process using logic-based actions and triggers.

Robyn also has experience as the Director of Revenue and Marketing Operations at Follow Your Arrow Marketing, where they formulated marketing strategies for clients in various industries. Additionally, they served as the Director of Marketing at the North Tampa Chamber of Commerce, generating member leads through networking and social media.

Earlier in their career, Robyn gained valuable expertise as a Senior Manager GTM at Adecco. Robyn successfully generated pipeline and revenue, created full marketing campaigns, and implemented a recruitment system utilizing online campaigns and social media ads.

Overall, Robyn Hatfield's work experience demonstrates their proficiency in marketing operations, automation, customer journey creation, and campaign execution.

Robyn Hatfield graduated Cum Laude from Texas A&M University with a Bachelor's degree in Management & Accounting. In terms of additional certifications, they obtained the following:

- Adobe Certified Master-Adobe Marketo Engage Architect from Adobe Marketo in June 2023.

- Digital Marketing Analytics in Practice from Coursera in June 2023.

- Adobe Certified Expert-Marketo Engage Business Practitioner from Adobe in January 2023.

- Salesforce Certified Administrator (SCA) from Salesforce in February 2022.

- Conversational Sales Certified from Drift in November 2021.

- Marketo Certified Expert from Adobe in August 2020.

- HubSpot Marketing Software from HubSpot Academy in March 2021.