John Tolan

John Tolan is an accomplished marketing professional with extensive experience in brand strategy and development across various industries. Currently serving as the Marketing & Development Controller at Waterways Ireland since December 2022, Tolan previously held roles as Marketing Consultant at John Tolan Consulting and Head of EBS Brand at AIB, where significant contributions included brand strategy and marketing execution. Tolan's tenure as Marketing Director at Boyne Valley Group saw leadership of a high-achieving marketing team managing a diverse portfolio of premium FMCG brands, achieving notable product launches and brand repositioning. Further experience includes strategic marketing roles at Q Sat and Richmond Marketing, where Tolan drove substantial brand growth and awareness. Early career stages at Pernod Ricard involved key brand management positions for notable alcohol brands, demonstrating a strong foundation in marketing effectiveness and consumer engagement. Tolan holds a Postgraduate Diploma in Digital Marketing from Henley Business School and a BSc. Hons in Communication, Advertising & Marketing from Ulster University.