Waterways Ireland
John Tolan is an accomplished marketing professional with extensive experience in brand strategy and development across various industries. Currently serving as the Marketing & Development Controller at Waterways Ireland since December 2022, Tolan previously held roles as Marketing Consultant at John Tolan Consulting and Head of EBS Brand at AIB, where significant contributions included brand strategy and marketing execution. Tolan's tenure as Marketing Director at Boyne Valley Group saw leadership of a high-achieving marketing team managing a diverse portfolio of premium FMCG brands, achieving notable product launches and brand repositioning. Further experience includes strategic marketing roles at Q Sat and Richmond Marketing, where Tolan drove substantial brand growth and awareness. Early career stages at Pernod Ricard involved key brand management positions for notable alcohol brands, demonstrating a strong foundation in marketing effectiveness and consumer engagement. Tolan holds a Postgraduate Diploma in Digital Marketing from Henley Business School and a BSc. Hons in Communication, Advertising & Marketing from Ulster University.
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Waterways Ireland
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Waterways Ireland is the Navigation Authority for over 1000km of lakes, rivers and canals in Ireland and Northern Ireland. Waterways Ireland manages and promotes the Barrow Navigation, Erne System, Grand Canal, Lower Bann, Royal Canal, Shannon Navigation and Shannon-Erne Waterway. Employing over 380 people, Waterways Ireland was established in 1999 after the British Irish Agreement and is one of five cross-border bodies. Since inception, Waterways Ireland has invested in improving the waterway infrastructure including moorings, jetties, harbours and service blocks. The restoration of the main line of Royal Canal was completed in 2010 and planning permission is currently being sought for the restoration of the Ulster Canal from Lough Erne to Clones. Waterways Ireland has established partnerships with Local Authorities, LEADER partnerships, Failte Ireland and others to research, compile and implement Product Development Studies which provide a development pathway for tourism and recreation along the waterway corridors. In conjunction with Failte Ireland, Waterways Ireland is joint chair of Lakelands & Inland Waterways a 5 year product development and marketing strategy. Working with Failte Ireland, the former Shannon Development, Local Authorities and Tourism Ireland, investment in the lakeland corridor of over €3million has been leveraged. Following a midterm review the strategy is being revised and refined and is expected to deliver further for the waterway corridor.