Laura Whitlock

Laura Whitlock, BBA, mMBA, is a seasoned marketing professional with extensive experience in strategic marketing and innovation, currently serving as Senior Director of Marketing and Innovation at Watson Gloves since June 2011. In this role, Laura is a key member of the executive team, responsible for high-level company strategy and managing the Product and Marketing team to achieve both personal and organizational goals, with a focus on sustainability in hand protection products. Previous roles at Watson Gloves include Marketing Manager and Marketing Coordinator, where Laura developed and executed marketing strategies, managed budgets, and coordinated new product launches. Laura holds a Master of Business Administration from McGill University, a Bachelor of Business Administration from the British Columbia Institute of Technology, and a Marketing Communications Diploma from the same institution, alongside studies in Arts, Business, and Sciences from Capilano University.