Päivi Lehtonen

Nordic Director at WaveCrest

Päivi Lehtonen's work experience includes roles in various companies and industries. Päivi is currently the Nordic Director of Design, Content, and Digital at Harva WaveCrest Finland, where they are responsible for digital marketing expertise and a comprehensive retail offering. Prior to this, they served as the Managing Director at Harva Marketing, where they provided full-service agency support for strategic concepting and executed tactical solutions. Päivi also worked as a Full Stack Marketer and Partner at Harva Marketing, specializing in multichannel digital marketing and F2F contacts. Päivi co-founded Choice HR, where they served as the Co-Founder, Head of EB, and a board member, focusing on candidate attraction, employer branding, and modern recruiting. Additionally, Päivi worked as an Assessment Specialist at Asselmointi, a Part-time Teacher at Taitotalo, a Member of the Board and Coach at Voimisto Oy, and the Head of Marketing and Employer Branding Professional at Academic Work Academy Finland. Päivi also held roles as a Planning Director and Partner at Marketing Agency Expression Ltd and as a Marketing and Content Lead and Partner at The Marketing Agency Deeper. Päivi started their career as a Professional Model at Oy Fondi-Models and later worked as a part-time Teacher at Valmennustiimi Eximia Oy, where they taught marketing, communications, entrepreneurship, and HRD.

Päivi Lehtonen's education history is as follows:

Päivi Lehtonen pursued a Bachelor of Humanities degree in the Degree Programme in Workplace community development at Humak University of Applied Sciences from 2020 to 2023. Prior to that, they studied "Tulevaisuusohjauksen menetelmät ja työkalut" (Methods and Tools of Future Guidance) worth 15 credits at Turun yliopisto - University of Turku for the year 2020.

Päivi also completed a "Työyhteisön kehittäjä" (Workplace developer) program, equivalent to 60 credits, with a focus on HR at Humak University of Applied Sciences from 2019 to 2020.

Their earlier education includes a period of four years, from 2004 to 2008, where they studied Economics (Marketing) at the University of Tampere 1925-2018. Prior to that, they studied Social Sciences at the same university from 2000 to 2003.

In addition to their academic degrees, Päivi Lehtonen also obtained various certifications. These include the EQ-i 2.0 & EQ360 Certification Program from Multi-Health Systems Inc. (MHS) in June 2023, the Workplace Big Five Profile TM certification from Paradigm Personality Labs in April 2023, the "Työhyvinvointikortti (R)" (Work Wellbeing Card) from Työturvallisuuskeskus ry in November 2019, the GDPR Awareness Training Program from Academic Work in April 2018, and the Inbound Certification from HubSpot in July 2016 and June 2015.

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