Jialing Song is a seasoned performance manager with extensive experience in digital marketing, currently working at Wavemaker since June 2017. In the role of Performance Manager for the APAC region, Jialing is responsible for planning, implementing, monitoring, analyzing, and optimizing digital marketing campaigns across platforms such as Google, Facebook, and TikTok. Prior to this position, Jialing held the title of Senior Media Planner at Wavemaker, overseeing client advertising budgets and executing regional media campaigns. Jialing began a career in media planning at Vizeum in June 2015, consistently managing client budgets and conducting comprehensive media analysis. Jialing holds a degree from Tunku Abdul Rahman University of Management and Technology, completed in 2014.
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