Ann-Sofie Olsson

Ann-Sofie Olsson is a senior advisor who focuses on industries where digitalization creates new customer behaviors, seeking new business models, customer lifetime value, and long-term sustainable relationships. They have held leadership and advisory roles across state-owned, private, policy, non-profit, and entrepreneurial sectors, including CEO, director of communications, sustainability and public affairs positions, and crisis management and strategic communication expertise. They currently serve as Partner & Chairman of the Board at Complianza (since 2021), Chairman of the Board at Wavy AB (since 2017), owner and communication consultant at Mormor & Morfar AB (since 2009), founder of Touchdowns (since 2016), Partner & Cofounder at Asynjor Invest (since 2015), and Strategic Advisor at SOS Barnbyar (since 2024), with additional board roles at Heat Click (since 2022) and WISE Organic Beauty (since 2021). They completed a Crises Management Training Program at the Crises Management Academy in 2003.