Monica Sardina

Monica Sardina is the managing director of Way To Blue in Spain. Monica has over twenty years of experience in marketing and publicity, having worked in a variety of industries including film, television, and event planning. Monica is an expert in promotional strategy and has a keen eye for detail when it comes to planning events and executing marketing campaigns. Monica is also well-versed in digital marketing, having launched and managed a successful blog and social media presence for Yelmo Films, S.L. from 1999 to 2011. In their current role, Monica oversees all aspects of marketing and publicity for Way To Blue, including budget management, promotional campaigns, media buying, and event planning.

Monica Sardina was educated at the London Chamber of Commerce, the Secretariado Internacional en el Mary Ward College - Madrid, and ESIC Business & Marketing School, where they earned a licenciada in inglés, marketing y publicidad. Monica also studied at the British Chamber of Commerce and is fluent in English.

Monica Sardina reports to Daniel Heale, Global CEO & President. They work with Lance Moylan - Head of Finance, Dean Stafford - Global Media Director, and Geoff Oki - Creative Director.