Waya
Gladys Maina is a seasoned Digital Media Manager at The Creative Brands Group, with experience in developing and executing social media strategies to enhance brand engagement, particularly through the Waya Pay Campaign. Prior roles include a Digital Media Intern for the same campaign and a Marketing and Public Relations professional at Broadway Group of Companies Ltd., where Gladys analyzed sales trends and managed social media communications. Earlier experience as a Marketing and Public Relations Intern at BAKEX involved crafting cohesive messaging for public relations and advertising initiatives. Gladys holds a Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication from Daystar University.
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Waya
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Waya is a neobanking service that provides a safe, fast, and easy way to store, send, spend, save, and transfer money. Waya aims to provide financial access to immigrants, underserved communities, and minorities who remain unbanked, underbanked, and often overlooked by traditional banking channels. Waya provides access to US-based Checking Accounts, Debit Cards, P2P Payments, Bank Transfers, and other Money Transfer services.