Keyvan MacEdo

Keyvan Macedo is an experienced professional in sustainability and business leadership, currently serving as Head of Global Business at WayCarbon since July 2025, overseeing global business operations, bidding, and digital solutions. Previously, Keyvan held the position of Director and Head of Sustainability at NEMADY Treinamentos e Consultoria, focused on climate transition, decarbonization strategies, and governance. A long tenure at Natura&Co from 2005 to 2024 included various roles such as Sustainability Director, where Keyvan was responsible for the ESG agenda, implementing climate action plans, and engaging with stakeholders. Keyvan has also contributed to global environmental initiatives through roles at ICC and WWF Germany and has a strong background in product development from early career positions at Unilever. Educational credentials include a Bachelor's degree in Food Engineering and additional studies in low carbon management and marketing.