WayCarbon
Keyvan Macedo is an experienced professional in sustainability and business leadership, currently serving as Head of Global Business at WayCarbon since July 2025, overseeing global business operations, bidding, and digital solutions. Previously, Keyvan held the position of Director and Head of Sustainability at NEMADY Treinamentos e Consultoria, focused on climate transition, decarbonization strategies, and governance. A long tenure at Natura&Co from 2005 to 2024 included various roles such as Sustainability Director, where Keyvan was responsible for the ESG agenda, implementing climate action plans, and engaging with stakeholders. Keyvan has also contributed to global environmental initiatives through roles at ICC and WWF Germany and has a strong background in product development from early career positions at Unilever. Educational credentials include a Bachelor's degree in Food Engineering and additional studies in low carbon management and marketing.
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WayCarbon
Climate Change sets the transition to a low carbon economy as an essential step to reaching sustainable development. Its effects on natural resources and ecosystem services impact the economy and the society, demanding innovative approaches to turn challenges into opportunities. WayCarbon works to promote competitiveness and the transition to a low carbon economy in the public and private sectors, through the development of groundbreaking solutions related to climate change. Preserving the objectivity and integrity of our work, we face complex problems with courage to propose unconventional solutions that exploit market opportunities.