Marketing and Brand Management

The Marketing and Brand Management team at WayCool Foods & Products Pvt. is responsible for developing and executing brand strategies that enhance market presence and drive sales of staple products. This includes managing above-the-line (ATL) and below-the-line (BTL) marketing campaigns, promoting the brand across various channels, and overseeing trade marketing initiatives. Additionally, the team collaborates closely with finance to ensure effective budget management and alignment with wider business goals.