Charles Bass

VP, Chief Marketing Officer at Wayside Technology Group

Mr. Bass currently serves as VP, Chief Marketing Officer, Climb Channel Solutions at Lifeboat Distribution. Most recently, Mr. Bass was the Vice President of Channel Sales at Blue Medora and served as Vice President of Vendor Alliances and Marketing for Promark Technology, an Ingram Micro Company. He had overall responsibility for all marketing and vendor relationships. He had been part of the Promark Technology leadership team since joining the company in 2010. Charles was promoted to Promark Technology’s Board of Directors in 2012 and was part of the management team that successfully executed Promark’s acquisition by Ingram Micro in 4Q, 2012. Charles has over 26 years of sales, channel, marketing and business development experience in technology solutions. He worked at Hewlett Packard and LeftHand Networks where he was responsible for channel sales in North America for StorageWorks and LeftHand Networks products respectively. Prior to Hewlett Packard and LeftHand Networks, he held various sales leadership positions at Brocade Corporation, McDATA Corporation, and IBM.

Mr. Bass received a Bachelor of Arts degree in Economics from Vanderbilt University in 1987 and a Masters of Business Administration from the University of Tennessee in 1990.


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