Amy Farr-Jones

Amy Farr-Jones has a diverse work experience in the field of marketing and growth. Amy has held various roles in different companies, showcasing their expertise and versatility.

Amy started their career as a Marketing Coordinator at the Northern Laser Vision Centre in 2011, where they worked until 2012. Amy then moved on to GirlPR, where they served as an Account Coordinator from 2013 to 2013. In the same year, they joined IDG Communications (Australia) as a Marketing & Events Manager, a position they held until 2015.

In 2015, Amy joined InvestSMART Group Limited as a Marketing & Communications Manager and worked there until 2017.

Amy then transitioned to PINCHme.com, where they initially worked as the Marketing Manager - Head of Acquisition and Email Marketing from 2017 to 2018. Amy was then promoted to the role of Growth Marketing Director, which they held from 2018 to 2019.

In 2019, Amy joined WayUp as a Senior Growth Marketing Manager, where they worked until 2020. Amy was then promoted to the position of Director of Growth Marketing and later became the Senior Director of Growth in 2022.

Amy joined ikaros in 2022 as a Principal Growth Consultant and began working as a Coach at Startmate in 2021.

Looking ahead, Amy is set to become a Mentor at Techstars in 2023, further expanding their experience and knowledge in the startup ecosystem.

Amy Farr-Jones completed their primary and secondary education at Wenona School. Amy then pursued a Bachelor of Arts and Bachelor of Media and Communications degree at the University of Sydney, specializing in Marketing and Digital Communications. At some point during their undergraduate studies, they also participated in a study abroad exchange program at the University of Wisconsin-Madison, where they focused on Business/Commerce. Following their undergraduate studies, Amy obtained several certifications, including Advanced SQL Training from LinkedIn, the General Assembly Data Analytics Course, and various certifications from Section4 and Reforge, such as the Section4 Certified Scaling Marketing Strategist and the Reforge Growth Series. Amy also obtained additional certifications from Segment and Reforge, including the Consulting Partner - Technical Foundations Associate and the Reforge Advanced Growth Series.