Matt Blackwell is a seasoned marketing professional with extensive experience in channel marketing, specifically within the e-commerce sector. Currently serving as Channel Marketing Manager for the WD-40 Company, Matt has previously held positions at Milwaukee Tool, where responsibilities included leading omni-channel promotional strategies for national accounts, and at Stanley Black & Decker, where Matt managed significant eCommerce product categories and developed sales growth initiatives. With a Bachelor of Science in Consumer Economics & Finance from the University of Illinois Urbana-Champaign, Matt possesses strong analytical skills, adept at data-driven decision-making to enhance product strategies and drive account growth.
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