Karen Chiang

Senior Digital Account Manager at BMF

Karen Chiang has a diverse work experience in various roles. In 2012, they worked as a Marketing Assistant at Nutriworks, where they monitored and improved company websites and executed marketing strategies. In 2013, they interned as an Editorial Intern at Sassy Media Group, attending fashion events and drafting articles for their websites.

From 2014 to 2016, Karen worked at LuxTNT.com as an Editorial & Marketing Assistant, focusing on brand development, social media strategies, and creating digital marketing content. Karen also worked at Entertaining Asia Limited as a Digital Project Manager, where they communicated with brands and executed digital strategies. At the same company, they also served as an Editor, overseeing two websites.

Karen worked at WGSN as an Assistant Editor from 2016 to 2017. Karen'sresponsibilities involved researching, writing, and publishing reports and city guides. Karen also collaborated with freelancers to publish their content and provided a local perspective for global clients.

In 2017, Karen started their own freelance content creation business, working with various PR companies and publications. Karen offered services in lifestyle, wellness, and F&B topics, as well as social media content management and press release creation. Karen also worked as a Digital Marketing and Community Manager at Nutriworks Limited during that time.

In 2018, Karen founded Styli Collective, a company that empowered brands with social media fluency and provided strategic content for marketing plans. Karen acted as a trusted creator for agencies and established brands and a supporting mentor for entrepreneurs and small businesses.

In 2021, Karen joined We Are BMF as a Senior Digital Account Manager, responsible for managing digital accounts. Additionally, they co-founded SANA Space, a self-exploration and self-empowerment concept in Hong Kong, offering guided consultations and community events.

Throughout their work experience, Karen has demonstrated skills in digital marketing, content creation, project management, and brand development. Karen has also established relationships and networks in the industry.

Karen Chiang's education history is as follows:

Karen Chiang attended ACS International (Singapore) from 2007 to 2011 for their high school education. Karen then pursued an Associate's Degree in Applied Social Science (Communication, Public Relations, and Journalism) at HKUSPACE Po Leung Kuk Community College from 2011 to 2012.

Following that, Karen enrolled in The Chinese University of Hong Kong and obtained a Bachelor of Arts (BA) degree in Philosophy from 2012 to 2014.

Karen also holds several additional certifications. Karen received a Postgraduate Diploma in Digital and Social Media Marketing from HKU SPACE in 2019. In the same year, they became a Certified Personal Trainer (NASM-CPT) from the National Academy of Sports Medicine (NASM). Additionally, Karen obtained certifications as a Functional Range Conditioning (FRC) Mobility Specialist from Functional Anatomy Seminars (FR® & FRC® Systems) in 2021 and as a Mat Pilates Teacher from Barre Body in 2021. Karen also received an edX Verified Certificate for The Science of Happiness from edX in 2022.

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Timeline

  • Senior Digital Account Manager

    January, 2021 - present