WE ARE THE BOARD
Halley Morrissey is an accomplished business leader with extensive experience in growth strategy and business development across various sectors. As CEO of GENERAL ATHLETES since December 2017, Morrissey specializes in consultancy for B2B strategies, focusing on go-to-market initiatives, business development, and content marketing. Additionally, Morrissey is a founding member of WE ARE THE BOARD and served as CRO at Rapid Medical from March 2023 to August 2024. Previous roles include VP of Business Development at XRC Labs, where Morrissey contributed to funding early-stage tech and consumer brands, and Director of Brand Partnerships at Spring, where Morrissey enhanced the Lifestyle, Home & Kids verticals. Morrissey's career began at One Kings Lane, progressing through various buying and merchandising roles. Morrissey is an alum of Northwestern University.
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WE ARE THE BOARD
The Board is a Community of high-level Fractional Experts across multiple industries & disciplines, including C-Suite, Marketing, Creative, Sales & Distribution, Finance, Innovation, Technology, Operations, Legal, and HR. We connect brands with curated DREAM TEAMS of highly vetted Expert Talent to accelerate growth & transform business. Our Members have worked on groundbreaking projects for the most innovative and powerful companies today (Apple, Sephora, Amazon, TikTok, Disney, WalMart, Net- A-Porter, Estee Lauder, goop…), contributing to industry-shaping trends and strategies. By combining our collective knowledge and experience, we offer unparalleled insights and solutions that drive true business success. At THE BOARD, we believe that Community is our Superpower. That real growth happens when experience, thought leadership, and execution converge. DM us to work with THE BOARD and leverage the power of collective expertise.