Claes Nilsson

Claes Nilsson is a seasoned executive with extensive experience in the sports industry, currently serving as the CEO of We Do Sports Europe since November 2018 and as CEO of WEDOSPORTS since September 2018, where both roles involve founding and promoting significant events, including the Scandinavian Mixed presented by Henrik Stenson and Annika Sörenstam. Previously, Claes held the position of CEO at Barsebäck Resort from March 2021 to October 2022 and served as Head of Golf for Scandinavia at Lagardère Sports from February 2013 to January 2019, where responsibilities included managing European Tour events such as the Nordea Masters, player management, partnerships, and sales, in collaboration with the Swedish Golf Federation.