WE Red Bridge
Wendy Yu is a highly accomplished professional in the health industry with extensive experience in strategic communications and account management. Currently serving as the Head of Corp and Health at WE Red Bridge since August 2019, Wendy has established a robust health practice and built strategic partnerships across various sectors, including pharmaceuticals and biotech. Prior to this role, Wendy was the Associate Director of Healthcare at Wehour and the Corporate Communications Manager for Asia-Pacific at Henkel, where significant projects involved developing PR strategies for internal and external communications. Previous positions include leading the healthcare practice at APCO Worldwide and various roles at Burson-Marsteller, showcasing a well-rounded expertise in consulting and communications. Wendy holds a Master's degree in Journalism from Fudan University.
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WE Red Bridge
WE Red Bridge is an award-winning consultancy that delivers growth for businesses in China. From our offices in Beijing and Shanghai, we combine holistic business understanding, agile planning, creative storytelling and digital know-how to help clients shape reputation and build high-value communities that achieve business growth in the world’s most dynamic market. As a WE Communications company, our team’s expertise spans sectors and geographies, making us local in focus and international in thinking. For more than 30 years, WE has built meaningful partnerships with clients and influencers, created work that connects with the audience’s head and heart, and moved people around the world to positive action. The company’s operations now span 20+ international offices, 1,300 employees and an ever-growing portfolio of global technology, health and consumer brands.