Paula Ferrai

Director Marketing & Communications at WeAreBrain

Paula Ferrai has a diverse and extensive work experience in marketing and communications. Paula is currently the Managing Partner at Grover Agency, a part of the WeAreBrain Agency Group, where they combine creativity, storytelling, and data to support corporations with branding, content, and marketing services.

Before joining Grover Agency, Paula was the Director of Marketing & Communications at WeAreBrain, where they developed and implemented a strong content strategy, resulting in increased awareness, website traffic, and incoming leads. Paula also established external marketing services for clients, including brand positioning, content strategy, social media, and brand websites.

Prior to that, Paula was the Founder & Director of Digital, Marketing, and Communications at Bloom Avenue, where they developed the website and oversaw various operations such as content creation, SEO, online advertising, and CRM. Paula also handled press releases and campaigns with bloggers.

Paula has also held positions such as the Head of Marketing & Communications at Business School Lausanne, where they conducted market research and developed brand positioning and digital campaigns. Paula has worked as the Aviation Marketing Manager at Inmarsat and as a Freelance Senior Account Director/Marcom Professional for companies like Nikon Europe, Wieden + Kennedy, and Perfect Fools in Amsterdam.

In addition, Paula has gained experience as a Freelance Account Director at Wieden + Kennedy, an Account Director at Amsterdam Worldwide, and an Account Director at Lowe Worldwide, where they developed global brand strategies and oversaw through-the-line productions.

Their work history also includes a role as an Account Director at Cayenne Communications, where they were responsible for account management.

Throughout their career, Paula Ferrai has consistently demonstrated skills in branding, marketing strategy, content creation, digital advertising, and market research. Paula has worked with a wide range of clients and has a strong track record of achieving results and driving business growth.

Paula Ferrai's education history includes a non-credit course in financial accounting at IESE Business School in 2023. In the same year, they also completed a non-credit course in leadership at Yale University. The information does not provide details regarding the start and end years, as well as the degree name or field of study, for their education at the Commerce School, Lausanne. Additionally, Paula Ferrai obtained a Google Analytics & Adwords Search certification from Google Mobile Academy without specific information on the dates. Paula also completed a Micro-master program in marketing analytics, specifically focusing on marketing measurement strategy, at the University of California, Berkeley, although the start and end years for this program are also not provided.

Links

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Timeline

  • Director Marketing & Communications

    September, 2018 - present