Mike Harland

WeAreFearless is a fully integrated sports, entertainment and esports agency, committed to solving business challenges differently, by harnessing the power of psychology and neuroscience. We help build more courageous brands through channel agnostic campaigns that engage people’s passions at a much deeper level. For us, every challenge is a human challenge. Using our HumanValues™ insight tool, experts and models, we find the unconscious human truth that will get people to pay attention and care. We call this boldness with backup. And we bring this promise to life every day for clients such as Bridgestone Europe, UEFA, Hays/Man City, Sky and Secret Cinema. We are ESA’s European Sponsorship Agency of the Year 2022. In 2019 we won The Marketing Society’s Best International campaign for our Bridgestone Olympic brand campaign in 7 markets. In 2018 we were recognised as the Sport Industry’s Best Young Agency. We push the industry to be braver through our thought leadership, including recent events with Britain’s first astronaut Helen Sharman, UCL Professor of Neuroscience Joe Devlin, Olympic icon Daley Thompson and Dr Kate Goodger, one of the world’s leading Sports Psychologists. www.WeAreFearless.com @We_AreFearless