FLOC*
Andrea Luelmo is a seasoned branding professional and entrepreneur currently serving as the Founder of Branded Bots since May 2024 and the EMEA Client & Strategy Lead at FLOC* since January 2022. With a strong background in brand strategy, Andrea has held positions at various organizations including strawberry brand studio, SAYE, FIRMA, and Miss Wood, where notable achievements include developing a rebranding and communication campaign for Wado. Andrea's career began at Pukas Surf Eskola, overseeing its development, and includes experience as a Web Graphic Designer and an SEO intern at Blanquerna - Universitat Ramon Llull. Andrea holds a Master’s degree in Branding from Elisava School of Design and Engineering and a degree in Advertising and Public Relations from Universitat Ramon Llull.
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FLOC*
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We are a decentralized study of creatives, nonconformists and dreamers who form a free and adaptable collective to help the innovative brands of the present.FLOC * was born as a group of freelancers to add value to innovative companies through design.