Gena Carpenter is a seasoned analytics leader with a strong background in data strategy, currently serving as the Sr. Director of Strategic Analytics at Moore since 2025. Prior to this role, Gena held several key positions, including Director of Data and Analytics Strategy at Merkle from 2013 to 2025, and Director of Digital Analytics at Epsilon from 2011 to 2013. Gena began their career as a Senior Forecast Analyst at Oriental Trading Company, followed by a managerial role at Experian from 2001 to 2011. Gena holds a Master's degree in Economics from the University of Nebraska at Omaha and a Bachelor's degree in Economics from Hastings College.
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