Will Weeks

Chief Marketing Officer at Pion

Will Weeks is an experienced marketing professional currently serving as the Head of Brand and Communications at Pion since January 2021, focusing on making brands relevant to Gen Z and other target consumer groups through insights, advertising, and verification. Prior to this role, Will held significant positions, including Group Head of Brand Marketing at STA Travel, where responsibilities included leading a global brand transformation project and managing digital and retail campaigns in multiple territories. As Marketing Director at Day 8 Experiences, Will oversaw marketing and technology efforts for The Yacht Week and The Ski Week. A long tenure at Contiki Holidays included roles such as Global Head of Strategy & Content, where Will was instrumental in developing brand strategy and content, and leading social media and engagement initiatives. Will holds a Bachelor of Arts degree in Art History and Theory from the University of Sydney.

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Sydney, Australia

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Pion

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Formerly Student Beans. Your ticket to next-level growth. Since 2005, we’ve uniquely built our expertise to help brands better understand, engage and grow loyalty with students, Gen Z, and other strategic consumer groups. We combine insights, advertising and verification across a range of strategic consumer groups to accelerate your growth on campus, in-store and online. Understand, engage and grow with a single partner. You’re in good company. We’re trusted by over 1,000 brands in more than 100 countries.


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201-500

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