Sarah Norman

Sales Director, Mid-market Groups And Brands [pms]

Sarah Norman is an accomplished sales professional with extensive experience in the hospitality industry. Currently serving as Sales Director for Mid-Market Groups and Brands at Planet since September 2025, Sarah has previously held multiple positions at Mews, including Senior Sales Manager for the UK, Ireland, and Africa, and Sales Manager for the UK and Africa. Sarah began the career at Mews as a Sales Administrator and has also worked as a Premium Customer Support Expert and Customer Support Representative. Prior to Mews, Sarah gained marketing experience as an intern with YAYS Group and Short Stay Group. Early career development included a role as ICT and Innovations Student Manager at NHL Stenden. Sarah holds a Bachelor of Arts degree in International Hospitality Management from Stenden, earned between 2015 and 2019.

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