Urica Wong

Urica Wong has a wealth of experience in the marketing sector, beginning with a Marketing Intern role at Pedder Group in 2009. In 2012, they moved to Carat as a Planner, then to OMD Hong Kong as Group Head in 2015. From 2016 to 2018, they worked at NewBase - Connected Marketing, taking on roles as Planning Manager, North Asia & Australia and Planning Supervisor. In 2018, they joined Digitas APAC as Senior Digital Manager, then moved to WeLab Bank in 2021 as Marketing Manager, Performance Marketing. Currently, they are a Senior Marketing Manager at Weave Living.

Urica Wong holds a Bachelor of Commerce (B.Com.) in Marketing & Advertising from Curtin University. Urica has also obtained several certifications, including Apple Search Ads in June 2022, Decentralized Finance (DeFi): The Future of Finance Specialization from Duke University - The Fuqua School of Business in May 2022, Google Analytics Individual Qualification from Google in September 2020, Edge Academy Certified: Data-Driven Planning and Edge Academy Certified: Marketing Foundations from The Trade Desk in August 2020, Search Ads 360 Certification Exam from Google in August 2020, Advanced Google Analytics from Google in September 2020, and Google Ads Display Certification from Google in October 2020.