Weaveroo
Surbhi R has a diverse and extensive work experience in various roles within the field of e-commerce, customer insights, and digital marketing. Surbhi started their career at Accenture in 2010 as a Digital & E-Commerce Associate, where they worked until 2014. Afterwards, they joined dunnhumby as a Customer Insights Lead and held this position for six years, until February 2020. Currently, Surbhi is serving as the Head of CRO - Ecommerce in Weaveroo, a role they have held since April 2020.
Surbhi R has a Bachelor's degree in Mass Media with a specialization in Advertising from Usha Pravin Gandhi College of Arts, Commerce and Science, which they completed from 2006 to 2009. Surbhi pursued further education at Humber College from 2009 to 2010, obtaining a Postgraduate Degree in Advertising Account Management.
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Weaveroo
Weaveroo is an e-comm SAAS product. We solve unique product content problem for e-comm retailers. The retailer's current product pages in any e-comm retailers follow the same old pattern of the text-based product description to describe the product features and there is zero personalisation when it comes to product content optimisation. AtWeaveroo, we built an AI solution that converts the current text-based product description to enhanced product stories at scale. It also optimises and personalises the product features and images according to each shopper segment in an automated way. We can create Amazon A+ pages at scale and seamlessly upload to Amazon, do AB testing and have a consolidated view of your store across marketplaces. We are the first to solve this problem in a unique way for small, medium and big e-comm retailers.