Umema B.

Umema B. has extensive experience in digital media and business development, currently serving as a Digital Media Executive at Web Sketchers since November 2016, where responsibilities include managing social media accounts, creating engaging content, and analyzing competitor activity. Previously, Umema held the role of Business Development Manager, focusing on revenue growth and market research. Earlier positions include Content Manager at Walnut Media, Operations Manager at Black Bird – Garments, and internships in human resources at Porsche (Pakistan) and The Bank of Punjab. Educational qualifications include an MS in Theater, Film & TV from Beaconhouse National University and a Bachelor's in Business Administration from Kinnaird College for Women.