Bhavya Gupta is a Senior Growth Consultant at WebEngage, with a strong background in product development and marketing management. Previous roles include Product and Marketing Manager at Enrich, where innovative systems for salons were developed, and Customer Engagement & Digital Marketing Manager at IBO, focusing on growth and retention strategies across multiple channels. Experience includes leading CRM initiatives at Aditya Birla Fashion and Retail Ltd., significantly enhancing customer loyalty and engagement. An educational foundation in Marketing (PGDM) from the Institute of Management Technology, Ghaziabad, and a Bachelor’s degree in Computer Science from Delhi University complements Bhavya's professional expertise.