Kai Hoffmann is an accomplished marketing professional with extensive experience in the digital marketing sector. Since founding Scalefox Marketing GmbH in May 2019, Hoffmann has focused on providing data-driven marketing solutions to optimize business growth across online channels. As a co-founder and managing director at HeyPet GmbH since July 2023, Hoffmann is dedicated to enhancing pet wellbeing through premium food and supplements. Hoffmann also serves as a partner at Weber Shandwick, contributing to strategic digital marketing campaign management, and has achieved Premier Partner status with Google Ads in 2023. Previous roles include head of marketing at W&W Interaction Solutions GmbH, senior digital marketing manager at Aderhold Rechtsanwaltsgesellschaft mbH and PPRO Financial Ltd, and online marketing manager at Neuland Communication GmbH. Hoffmann holds a degree in marketing from BAW Bayerische Akademie für Werbung und Marketing e.V.
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