Vikki Mitchell is a strategic communications leader with over 12 years of experience in shaping brand narratives and leading high-performing teams across various sectors, including consumer and tech. Currently, Vikki is the Director at Pieces PR, where they provide strategic counsel and manage integrated campaigns for notable brands. Previously, Vikki served as Vice President at Weber Shandwick, overseeing major accounts such as Iceland Foods and Royal Caribbean. Vikki’s expertise is recognized for navigating complex briefs and delivering impactful results under pressure. They hold a BA(Hons) in Fashion Retail Management from Birmingham City University.
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