Beatrice Hernandez

From 2010 to 2016, Beatrice Hernandez worked as a Product Marketing Manager at TechTarget. Beatrice was responsible for directing the go-to-market strategy and planning, coordinating with the marketing team, participating in creative briefings, and working with key stakeholders to develop cross-disciplinary campaigns.

From 2016 to 2020, Beatrice worked at Tata Consultancy Services as a Digital Marketing, Video & User Analytics expert. In this role, they acted as a strategic partner to client stakeholders, directed cross-functional initiatives using data modeling and analysis approaches, managed and optimized the portfolio, and maintained dashboards for the P&P Leadership team.

In 2020, Beatrice joined Blings.io as a Sr. Product Executive, Customer Loyalty. Beatrice served as a focal point for marketing executives and assisted them in using Blings' product, which enabled B2C professionals to create interactive videos to individualize and tailor ideal offers. Some of the world's largest B2C brands, such as McDonald's, Estee Lauder, and Mercedes Benz, were using Blings to improve video content engagement and conversion rates.

In 2023, Beatrice joined webeyez as a Product Executive & Development Lead. The information provided does not include specific details about their role at this company.

Beatrice Hernandez attended the University of Miami Herbert Business School from 2005 to 2009, where they obtained a BSBA degree in Marketing Analytics.