WebMD Ignite
Lara L. is a seasoned marketing professional with extensive experience in digital analytics and marketing technology. Currently serving as a Salesforce Marketing Cloud Intelligence Admin at WebMD Ignite since April 2023, Lara also holds the position of Datorama Administrator at Mercury Healthcare, focused on developing cross-channel marketing dashboards for healthcare clients. Previously, Lara worked as a Digital Analytics Specialist, enhancing data-driven marketing campaign reports and managing Google Tag Manager and Google Analytics. Earlier roles include Digital Marketing Analyst at NetApp, where advanced website performance analysis was conducted, and Marketing Manager at Konsyl Pharmaceuticals, Inc., where a comprehensive internet marketing program was developed. Lara holds a Master of Business Administration from the University of Denver.
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WebMD Ignite
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WebMD Ignite is the only full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers. We help guide people to better health at all stages of their journey, from Discovery to Recovery. Our comprehensive experience and unprecedented reach generates measurable results within the industry. By applying data and analytics at scale, we engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients.