Aurora Sánchez Alava is a seasoned marketing professional with extensive experience in e-commerce and digital marketing. As CMO and co-founder of Webmefy since February 2019, Aurora leads the marketing team in developing strategies to enhance D2C e-commerce growth and B2B consultant initiatives. Prior to this role, Aurora founded Lemonade Gallery Ec, where responsibilities included eCommerce ownership, business strategy development, and online marketing implementation. Previous positions include social media management at Social ID and roles in communication and public relations with Sánchez Legal & Human Resources and Aimant Consultora Comunicacional. Aurora holds a Master's degree in Business Management from EAE Business School and a Bachelor's degree in Social Communication from Universidad Casa Grande.

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