Arden Robbins

VP of Marketing and Community Partnerships at WEDU PBS

Arden Robbins has a long and varied career in marketing and sales. Arden began their professional career in 1990 as a Marketing employee at Continental Cablevision. Arden then moved to The Pittsburgh Penguins in 1993 as Manager of Corporate Sponsorships. In 1999, they were hired by Turner (Turner Broadcasting System, Inc) as Manager of Corporate Sponsorships, where they developed and sold new corporate sponsorships. In 2005, they joined the Tampa Bay Lightning as Vice President of Corporate Partnerships and was part of a team that positioned the sponsorship department in the top 10 clubs as far as sponsor revenue. In 2009, they moved to the Transitions Championship as Director of Sales, where they developed new sponsorships and created new revenue. Arden also founded Unique Partnerships, where they provided sponsorship sales and services for companies, events, professional sports franchises and world-class facilities. In 2012, they joined The Tampa Bay Rowdies as Chief Revenue Officer, leading all Rowdies sales and revenue generation efforts. In 2014, they became USF IMG Sports Marketing-General Manager at Learfield IMG College. Most recently, in 2018, they were hired by WEDU PBS as VP of Marketing and Community Partnerships.

Arden Robbins attended Derby Academy from 1977 to 1982, Lawrence Academy from 1982 to 1985, Hobart and William Smith Colleges from 1985 to 1989, and Boston University from 1991 to 1993, where they earned a Master of Science in Mass Communication/Media Studies. Arden also holds a Bachelor of Arts in Political Science from Hobart and William Smith Colleges.

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Timeline

  • VP of Marketing and Community Partnerships

    March, 2018 - present