Emma Johansson

Emma Johansson has extensive experience in visual merchandising and commercial strategy, currently serving as the Global Visual & Commercial Lead at Weekday since May 2016. In this role, Emma develops sales tools and guidelines for stores worldwide, collaborates cross-functionally to enhance the visual experience and adapts to customer needs. Emma's notable contributions include mentoring AVMs and acting as a key brand ambassador. Previously, Emma worked at Polarn O. Pyret for a decade in various visual merchandising roles, including Global Region Visual Merchandiser, where responsibilities encompassed local adaptation of visuals, store rebuilds, and educational workshops for regional teams. Throughout the career, Emma has demonstrated a commitment to aligning visual expressions with commercial goals and enhancing the overall customer experience.