Weetabix
Christian Sarginson is a seasoned marketing professional with extensive experience in brand management and marketing strategy. Currently, as Marketing Manager for Weetabix Portfolio at Weetabix since January 2022, Christian leads the planning and development of marketing activities for a diverse range of brands, including Weetabix Flavours and Oatibix, while overseeing new product development. Prior to this role, Christian served at Global Brands Limited from April 2015 to January 2022, holding titles such as Brand Controller and Senior Brand Manager, focusing on high energy brands and managing the Hooch brand. Earlier experience includes various roles at Molson Coors Brewing (UK) Ltd from May 2008 to April 2015, where responsibilities included brand management and shopper marketing for the Carling brand. Christian holds a Bachelor of Engineering (BEng) degree in Chemical Engineering from The University of Manchester, completed in 2007.
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