Eric Gichinga

Eric Gichinga (ACIM) serves as the Head of Trade Marketing at Weetabix since January 2017, where responsibilities include positioning the Weetabix Brand as the preferred choice for breakfast cereals in East Africa through effective execution of marketing strategies. Prior to this role, Eric held the position of Head of Sales Marketing at Honey Care Africa from January 2013 to December 2016, focusing on sales operations and key account management. Eric's experience also includes serving as Territory Trade Manager at BIDCO Oil Refineries Limited Kenya from February 2002 to December 2012, overseeing sales and trade marketing for various product lines across multiple regions. Eric's educational background includes a Bachelors in Business Administration and Management from Sunderland University, a Professional Diploma in Marketing from the ICE Training Institute, and a Diploma in Marketing Management from Mombasa Polytechnic University.