Toyfa Vicuña is currently the Head of Licensing and Partnerships at Weezevent, where they lead international commercial strategies and cultivate high-value partnerships in the cashless payments industry across multiple countries. With over 10 years of experience, Toyfa has previously held roles such as Cinema General Manager and Managing Director at PayKey Mx, specializing in operational management and project delivery in diverse entertainment sectors. They earned a master’s degree in television production from Instituto RTVE and a degree in audiovisual communication from Universidad Complutense de Madrid.
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