Jake Braniecki

Jake Braniecki is an experienced digital marketing professional currently serving as the Digital Promotions Manager and Digital Journey Manager at Wegmans Food Markets since May 2012. In these roles, Jake focuses on enhancing the customer digital experience, leading Agile Team discussions to foster customer loyalty through real-time automated digital interactions, and utilizing the Customer Data Platform for persona development. Previous experience includes serving as a Digital Marketing Analyst, where actionable insights were delivered across various marketing channels, and as a Digital Marketing Intern, where coordination with the Marketing Department was key for executing priority messages on digital platforms. Additionally, Jake has held roles such as Cashier providing exceptional customer service, a Summer Intern documenting departmental procedures, and as Students' Association Speaker of the Senate at the University of Rochester, managing projects for Senate committees. Educational qualifications include an International Baccalaureate Diploma and Advanced Regents Diploma from Canandaigua Academy, alongside a degree earned from the University of Rochester.