Seth Merritt

Innovation drives better outcomes. Over the past 15 years, Seth has helped some of the largest American healthcare companies plan and deploy enterprise-wide programs that disrupt the status quo, including Anthem Blue Cross and Aetna/CVS.

Seth is passionate about lowering the cost of quality care and improving accessibility for all patients. His value-based healthcare initiatives and negotiating skills have helped bridge the gap between C-suite leaders, corporate partners, and technology providers. While working as Market Vice President at CVS Health, Seth generated over $100M in revenue, which could then be reinvested to elevate patient care.

From hardware sourcing and pricing strategy to high-level partnerships, Seth drives Welby Health forward with confident, clear planning.