Scott Utke

Chief Marketing Officer at Welch's

Scott Utke has a diverse work experience spanning over three decades. Scott is currently serving as the Chief Marketing Officer at Welch's since June 2021. Previously, they held the position of Vice President Marketing, GM Snacks at Campbell Soup Company from 2014 to 2021. In this role, they oversaw a $1 billion snacks business unit, leading a team of marketers and managing the full P&L, commercialization process, and marketing budget.

Prior to that, Scott worked as the Marketing Director at The Topps Company from 2011 to 2013, where they successfully guided the strategic vision and execution of a core confections portfolio, resulting in trajectory-changing growth. Scott also has experience at Kraft Foods as a Brand Manager, Adult Cookies, from 2004 to 2011, overseeing key adult cookie businesses and leading Integrated Marketing Communication plans.

Before entering the food industry, Scott worked at Pepperidge Farm as a Manager, Consumer & Customer Insights from 2001 to 2004. Scott also has experience at The Nielsen Company - ACNielsen as an Account Executive from 2000 to 2001 and at MMA as a Senior Project Director from 1998 to 2000. Scott began their career in the United States Air Force, serving as a Senior Airman from 1992 to 1998. Overall, Scott's work experience demonstrates their expertise in marketing, brand management, consumer insights, and team leadership.

Scott Utke has a Master of Business Administration (MBA) from Babson F.W. Olin Graduate School of Business. Prior to that, they obtained a Bachelor of Business Administration (BBA) from the University of Connecticut School of Business.

Links

Previous companies

Mondelez International logo
Campbell Soup Company logo
Marketing Management Analytics logo
Topps logo
U.S. Air Force logo
Nielsen logo

Timeline

  • Chief Marketing Officer

    June, 2021 - present