Juliana Frota

Juliana F. is a seasoned marketing professional with extensive experience in brand management and sustainability, currently serving as the Brand & Sustainability Manager at Weleda do Brasil since June 2023. Prior to this role, Juliana held various positions at Bradesco from September 2016 to June 2023, progressing from Marketing Analyst to Marketing Communication Coordinator, where responsibilities included managing multi-product communication campaigns and overseeing advertising activities for the Investments Department. Earlier roles include Marketing Analyst at HSBC, Advertising Account Executive at Ogilvy & Mather, and Advertising Assistant at Grey Group. Juliana holds an MBA in Business Management with a focus on Technology and Digital Transformation from FIA Business School and has two degrees from ESPM, one in Business Management (Marketing) and another in Social Communication and Advertising.